A business blog is a special section of a company’s website that is updated regularly and provides helpful information that benefits the reader and validates the company’s expertise and capabilities. It is a way for your business to get in front of the people actually looking for your product/service.
In other words, business blogging is a marketing tactic used by company’s to gain more online visibility. The more content your website is dispensing into the world of google the easier it will be for your website to rank higher in the search engines.
Google has it’s own little automatic “algorithms” that rank your amazing website! They send what the like to call “spiders” to check your site for hundreds of signals that determine whether your site is valuable or not (fresh content being one of those BIG signals)!
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