Blogging is the perfect way to educate your potential customers. Creating content that is valuable to the reader will attract repeat visitors (followers) and eventually those visitors will become your best customers.
Make sure your content is answering a question that your potential customer might be asking.
Stumped at what questions your potential customer might be asking? Send out a simple survey, email or call and simply ask some questions, sort the data and BOOM educational, valuable blog content for your readers.