What is a Content Marketing Program?
What is Content Marketing?
A Content marketing program is about engaging your customers by providing them with relevant, valuable, and consistent content. It’s also a good way to make sure you are getting the best return for the time you invest in your online strategy.
This new marketing practice remains unexplored territory for many organizations and businesses- maybe because it is very easy to become overwhelmed by the many tasks and hours of creative thinking it takes to complete this key marketing component.
Truth be told… content marketing is both an art and a science- requiring a mixture of creativity, constancy, and action. There are no universal templates for developing a strategy.
How Do I Create A Strategy?
It all starts by creating your very own content strategy. Content is the heart of any content marketing program. You can’t just create good content. You have to create content that attracts and adds value to your audience. The content strategy will help you create your story using your business goals and pinpoint your customer’s pain points.
Who Do I Target?
Part of the Content Marketing strategy is creating your buyer personas or the specific audience you will be creating the content for. A buyer persona enables you to create content that is for someone and not everyone. These personas will help you create custom content for your potential client according to where they are at in the buyer’s journey.
Once you have defined your content marketing in terms of what ideas and messages you want to communicate and how you are going to differ from your competition, you can start to create your brand’s story and communicate it to the world.
Why is content marketing important to my business?
Well, today’s prospects have an active appetite for some really powerful information. Almost everybody researches a product or service online before they make their final decision to purchase. People want amazing content that helps them make amazing decisions, but they don’t like being sold.
B2b & B2c customers are less responsive to traditional marketing tactics. According to this article, 70% of consumers prefer to learn about companies products/services through articles instead of advertising. If your business is dispensing content you need a content marketing program.
Please note that we customize a unique program for your company’s budget and needs. Just give us a call at 816-665-0567 or inquire about a price by filling out the form below!
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