5 Habits of Successful Blogging Businesses
It’s no shock to me that blogging has become a pretty powerful component of marketing for businesses. Blogging is how you form a connection with clients and potential customers; it’s how you tell your brand’s story and blogging is what gives your brand that authentic personal touch.
But the whole marketing aspect of blogging is quite intimidating. It’s more than a few articles posted here and there. In order to get the most out of your blogging efforts, you have to be strategic about your posts, have a plan, and a little bit of time.
Here are the 5 Habits of Successful Businesses That Blog, dispensed by the Marketing Dispensary KC experts:
1.) They listen to their audience.
Marnie, being a comedian, knows that without her audience, she has nothing. And, businesses that blog know that, without their customers, they have nothing. We both understand the importance of listening to what our customers want. We pay attention to what our consumers are saying and how they are saying it. Then we take that information and turn it into more powerful content! We take endless notes on what is working and what is not, what gets engagement and what gets ignored. They basically post what their audience likes and stay away from what they don’t like. – Marnie Slater read more about me here.
2.) They utilize the multiple social media platforms.
Every social media platform is different. Depending on the industry, they can choose to focus on a few platforms that will benefit them the most, instead of trying to tackle all of them at once. They take their content and share it out among the platforms to bring interested traffic back to their website (Genius huh!). This will help attract profitable customer action. – Ashley Llorens read more about me here.
3.) They set clear, attainable goals.
In order for a business to meet its goal, they have to have one first. Get specific and detailed, it gives a clear visualization of what matters. Goals will be able to tell if what you are doing is working or not. So, don’t set goals that are too far out of reach. Start your goals small and work your way up! – Kelsey Schepmann read more about me here.
4.) They track and analyze important data.
In order to get insights from their business blogging efforts, they track and analyze mostly all of their information. They break down their goals and pay close attention to the data. If something isn’t working, they adjust it. Data holds the key to your blog’s future. – Destiny Kohlman read more about me here.
5.) They engage and connect with their customers
The whole point of blogging is to connect you with your customers and to be social. Right? Successful business bloggers are building meaningful relationships with their followers, those followers then turn into loving customers. They share amazing content with them, comment on their thoughts and opinions, and ultimately let them know that they are a valued person and not just another customer. – Audrey DiCarlo read more about me here.
If you want to get the most from your business blogging efforts, you have to take the time to develop the best strategic plan.
Business blogging changes every day, but understanding and implementing the habits of business blogging experts will help your efforts be more powerful and more effective, regardless of what they say about algorithm!
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