How To Write A Great Mission Statement for Your Kansas City Business
Your mission statement should describe your key market and your contribution. It should explain why your product or service is unique, setting out reasons why a prospective client would, or should choose you.
Having a business idea is the easy part; conveying why it should matter to people and why they should pay for it is not as easy as we like to believe. No wonder most Kansas City businesses find writing a mission statement hard.
You don’t need to tie yourself up in knots or overcomplicate things, though. Your mission statement doesn’t need to be long and complex, it’s simply a promise- your statement of intention. It needs to clarify the answers to the following questions:
- What do you do?
- What happens because you exist?
As you can see from the examples of mission statements below, a single sentence is often enough to say what you need to say.
TED.com – Spread ideas.
Instagram – To capture and share the world’s moments.
Twitter – Instantly connect people everywhere to what’s most important to them.
Uber – Evolving the way the world moves.
Google – Organize the world’s information and make it universally accessible and useful.
Starbucks – Inspire and nurture the human spirit- one person, one cut and one neighborhood at a time.
Amazon – To be Earth’s most customer-centric company.
Nike – To bring inspiration and innovation to every athlete in the world.
Lego – Inspire and develop the builders of tomorrow.
Facebook – To make the world more open and connected.
After you write your mission statement, it shouldn’t live in a dusty file or long-forgotten. And it shouldn’t be just someone you say. It should be something you live every day, on purpose.
What are you doing right now, today? Why does your business exist? Why does it matter?
Are you actually on a mission, or are you just saying that you are?