SEO In Kansas City For Beginners
How to SEO your blog posts.
So, you want you website to rank higher in search engines such as Google, Bing, or Yahoo? Then, it is essential that they be accurately optimized.
In this SEO in Kansas City beginners guide, we will give you a few steps you can take to make sure your blog posts are search engine optimized.
SEO in Kansas City for Beginners
What is SEO? Search Engine Optimization is the process of affecting the online visibility of a website or a web page in a search engines unpaid results- often referred to as “natural”, “organic”, or “earned” results.
A blog post that has proper SEO means a potential for more traffic to your website. This, in return is how you generate leads are increase your income with the World Wide Web!
Step #1. Install an SEO Plugin
The easiest way to make sure that you are affectively apply SEO in Kansas City to your blog posts is to find and install an SEO Plugin. I use and LOVE the Yoast SEO plugin for my SEO needs. To install this plugin or another, visit your admin page, go to plugins>> Add new. Next, install and activate the SEO Plugin.
Step #2. Determine Your Keywords
Before you begin ANYTHING, you need to determine what your keywords are going to be. The best program is Google Keyword Planner, because for most, Google is where you are trying to rank higher.
You will need to have an AdWords account to use the keyword planner. Google AdWords will require you to set up an ad campaign (and enter billing details). You will have to give the ad campaign a budget but you can immediately pause your campaign so it does not charge you anything.
Words of advice- give yourself a small budget and let the ad campaign run. This will give you great analytics you can use to determine the best keywords for your blog posts.
Step 3. Optimize Your Images
Optimizing your blog posts images is a great and simple way to boost your SEO efforts. Big bulky images can slow your website incredibly and Google does not like a slow website.
Your photos will need to be compressed if they are large in size. This can be done in Photoshop or you can download another Plugin to help.
Once you have decreased the file size of your images, check the speed of your website to ensure they are small enough.
Step 4. Building Backlinks
Backlinks are other website that link back to your website and they are very, very important.
Google likes to see quality website linking to your website because it tells Google that your site is trustworthy and has good content. This is a lot easier said than done with a service industry. Products are a lot easier to post about.
Obtaining backlinks can be time-consuming process but is worth the work in the end. A simple way to get backlinks quickly is to add your website to legitimate directories like: Yelp, Angie’s List, YP.com, Home Advisor, etc.
Words of wisdom: don’t add your website into directories that look spammy, but do try to find as many as you can put your website into. Also, make sure you set up all your social media profiles and add your website there too.
Step 5. Fix URLS
Does your blog post have strange URL’s that have question marks, numbers, and/or other ambiguous things in the slug?
If your URL looks like this, you’re going to want to fix it ASAP. The portion after your domain is called a “slug”.
Step 6. Build Internal Links
Google will view pages as “important” if they have internal links pointing to them. By internal, we mean within your own website.
For example, when we write blog posts, we will try to link to other related blog posts within that same post.
This also helps Google create a hierarchy of your site. Important pages could be your homepage, your shop page or your contact page.
Step 7. Build External Links
Not only do you want people linking to your website, you linking within your own website, you will also want to link to other people’s websites or links outside of your website.
Why would this be?
Because link building isn’t just a one way street. You want to link out to reputable, popular websites with good content in order to build your own SEO.
Words of wisdom: We always have our external links open up in a new tab in the browser. This ensures that is someone clicks on the external link, they won’t leave out site totally (which is exactly what you don’t want.
Step 8. Edit Your Metadata
Remember, the Yoast SEO Plugin? This comes into play again. Metadata is another very important part of your SEO. It’s what draws people in initially to click on your website. On Google, if your metadata doesn’t pull people in, you will lose clicks.
When trying to write your metadata, we use Google Keywords and try to see what our competitors are using, and how we can improve upon it.
Step 9. Revitalize Old Content (Repurpose)
How many blog posts do you have that you haven’t optimized? If you don’t have an SEO strategy in place, you may find that many of your posts haven’t been equipped with the right SEO techniques.
Likely, these blog posts are just sitting on your website and aren’t generating any traffic. The good news is, is that you are able to go back and revise your content and get it ranking.
With this knowledge you be able to rank your blog posts higher and you will be able to measure you analytics and see what is working and what is not.
Keep in mind that it takes Google and other search engines time before it will recognize the changes you make, and you will not see instantaneous improvement in your site ranking. It can take anywhere from a website to a couple of months.
Don’t have an SEO in Kansas City strategy in place? Contact the Marketing Dispensary in Kansas City, today! Click below.