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Online Content is King

Online Content is King

Online Content is King

We’ve already talked about Why Your Business Blog Is So Important and The Habits Of Successful Businesses That Blog, so bear with me, we are going out of the box today- online content.

I’m going to teach you the most important secrets to business blogging success. Honestly, they’re not really “secrets”, having a blogging toolbox as you start your business blogging journey is vital.

Blogging Strategy 

What major, important events in your life do you do without planning? It’s ok, I’ll wait… None right?  Yet everything is supposed to perfectly align for your blog, without planning, purpose, or audience. Sigh* I highly recommend creating a strategy for your blog.

Online Content is King 

I’m sure you’ve heard it a million times before, but the adage is true, online content is king. The key to your blogging success is in producing quality content and producing it consistently.

So, plan out each piece well, invest time in each piece and format your posts, add great designs to your posts, write in a natural tone your readers will be drawn to, and publish regularly.

Sharing is Queen

While your written content may be king, sharing the content is definitely, queen of the castle. The places in which you share your high-quality online content means EVERYTHING in the business blogging world.

So, share each post into infinity. Also, beyond infinity.

Episode #2 | Blaytonly Beautiful Institute of Esthetics

Who is Blaytonly Beautiful Institute of Esthetics?

B.B.I.E offers unparalleled esthetics education and services with real results. Using the latest trends in beauty and the finest grade products, every treatment is customized to your specific needs to help reach your goals quickly and effectively.

They are committed to each and every student as they take the journey to better themselves and the community they live in. Their highly professional staff, advanced treatments, and comforting atmosphere makes B.B.I.E the best choice for your career beginnings and our clients beauty and skin needs.

They also offer makeup training only classes for both licensed professionals who want to take their skills to the next level.

The owner, Melissa Blayton, has been in the industry for over 25 years and is a licensed barber, esthetician, and instructor who spent over 10 years doing research world wide to learn what schools were missing. She has made a living as a professional makeup artist and with the demand and growth of the industry feels it was time to create a learning facility that offered an emphasis in artistry for those who craved it.

Melissa Blayton You can learn more about the owner by visiting her website at

“The true work of art is but a shadow of the divine perfection” – MICHEL ANGELO


Episode #1 | Lifted Naturals, Kansas City

Sylvia Hall with Lifted Naturals

Episode #1 | Lifted Naturals in Kansas City

What do a Certified Life Coach, Author, and a Mood Boosting Probiotic have in common? Sylvia Hall!

She launched her own Probiotic formula, Lifted Naturals in July of 2017 and is getting ready to celebrate her one-year anniversary and the kick off of her new product Mood Boosting Vitamin Blend, as well as her new book “This is Real Life Love Notes to Wake You Up”.

Sylvia, is happy to call Kansas City home for over 10 years now. Her passion is helping people feel better and she’s on a mission to do just that.

She spends most of her time with people who uplift and inspire her, and she has chosen to spend her time with the Purple Couch Collective, April 26th, 2018 @ 7:00 pm.

She will be sharing her astonishing story about how she overcame obstacles, trials and tribulation while building her Lifted Naturals brand. Sylvia Hall with Lifted Naturals

Sylvia dug deep into digestive health and bacterial balance in correlation with other health issues like: mental health, autoimmune issues, etc…

Sylvia’s product is called: Mood Boosting Probiotic and it is beneficial for digestive health, immune health, and enhanced mental health.  

The most important part is that her entire family takes it- including her 6 & 8-year-old.

She is excited to share her story and help balance the bellies of her customer’s, so they can experience “Lifted”!

You can follow Lifted on Facebook and Instagram

You can exclusively find Lifted Naturals on Amazon.


How To Write A Great Mission Statement for Your Kansas City Business

How To Write A Great Mission Statement for Your Kansas City Business

How To Write A Great Mission Statement for Your Kansas City Business

Your mission statement should describe your key market and your contribution. It should explain why your product or service is unique, setting out reasons why a prospective client would, or should choose you.

Having a business idea is the easy part; conveying why it should matter to people and why they should pay for it is not as easy as we like to believe. No wonder most Kansas City businesses find writing a mission statement hard.

You don’t need to tie yourself up in knots or overcomplicate things, though. Your mission statement doesn’t need to be long and complex, it’s simply a promise- your statement of intention. It needs to clarify the answers to the following questions:

  • What do you do?
  • What happens because you exist?
As you can see from the examples of mission statements below, a single sentence is often enough to say what you need to say. – Spread ideas.

Instagram – To capture and share the world’s moments.

Twitter – Instantly connect people everywhere to what’s most important to them.

Uber – Evolving the way the world moves.

Google – Organize the world’s information and make it universally accessible and useful.

Starbucks – Inspire and nurture the human spirit- one person, one cut and one neighborhood at a time.

Amazon – To be Earth’s most customer-centric company.

Nike – To bring inspiration and innovation to every athlete in the world.

Lego – Inspire and develop the builders of tomorrow.

Facebook – To make the world more open and connected.

After you write your mission statement, it shouldn’t live in a dusty file or long-forgotten. And it shouldn’t be just someone you say. It should be something you live every day, on purpose.

What are you doing right now, today? Why does your business exist? Why does it matter?

Are you actually on a mission, or are you just saying that you are?

Successful Social Media Marketing in Kansas City

Social Media Marketing in Kansas City

Successful Social Media Marketing in Kansas City

For success in Social Media marketing in Kansas City, you must review the four pillars of Social Media and commit to including all four in your marketing efforts at all times.

1.) Read

Successful Social Media marketing in Kansas City begins with research, and that research must be ongoing. It requires a lot of reading. Not only must you start current on what’s going on in your industry, but you also need to be aware of the ongoing online conversations happening that are related to your industry, business, products, services, customers, and competitors.

The best Social Media marketers are well versed in their industries, competitors, customers, trends, and all other topics related to their business. Following are suggested traditional and new media that you should continually read as an essential first step in developing an effective Social Media marketing plan.

  • Industry websites
  • Blogs that are related to your business
  • E-books
  • Industry periodicals (online and offline)
  • Twitter feeds by prominent people in your industry
  • Podcasts

2.) Create

Creating great content is the most important part of any social media marketing in Kansas City plan. Believe me when I tell you that your efforts at Social Media marketing are for naught if you’re not creating and publishing useful and meaningful content online.

Success online comes from developing online conversations about your business, brand, products, and promotions. It’s hard to start those conversations, sustain them, and motivate others to share them if you’re not offering content that interests your target audience.

Keep in mind, creating amazing content goes deeper than sharing useful snippets such as coupon codes and discount announcements. Amazing content should truly add value to your audience and the online conversation.

  • Amazing content is written in your own voice, making it personable.
  • Successful content is writing using the same language and tone in which you speak to your target audience while maintaining the level of professionalism that matches your target audience’s expectations.
  • Stellar content is published consistently.
  • Stay clear of corporate jargon that confuses your target audience.
  • Amazing content is transparent, meaning the target audience views it as open, honest, reliable, and trustworthy.

3.) Share

You can share content with consumers, peers, industry experts, and others. There is an endless audience with whom you can share your content.

4.) Discuss

As you create and share more and more amazing content, your online audience will grow organically. In time, many members of that audience will become your loyal followers. The more you engage them by creating and sharing your amazing content, the more they are likely to vocalize their appreciation, thoughts, and opinions (both positive and negative). When your audience interacts with you, it is essential that you respond to them. No one likes to be ignored, but everyone likes to be acknowledged positively.

By following these four pillars you’ll learn how to balance and manage your daily online activities to find the right mix for you that will help you achieve your Social Media marketing goals in Kansas City.



What Makes Your Heart Sing?

Kansas City Business - What makes your heart sing

What Makes Your Heart Sing? Storytelling for your Kansas City Business.

Before you learn the craft of storytelling for your Kansas City business and master the specific techniques that will help you inspire the world with your ideas, you must get really clear on what you want people to know about you and your Kansas City business.

Begin the process by asking yourself the right questions. Note how each question below gets progressively more emotional and triggers a very different response. Answer these questions then visit us on our Facebook Group, Click here and share your answers for feedback!

1.) Why did you start a company?

2.) What does your company do?

3.) What are you passionate about?

4.) What makes your heart sing?

The first three questions elicit a factual response. The fourth questions- what makes your heart sing- triggers a story!

Inspiring storytellers are inspired themselves. They are very clear on their motivation, on the passion that drives them, and they enthusiastically share that passion with their audience.

The answer’s to theses questions are the foundation upon which your amazing story and your Kansas City business is built.


How to Use the Power of Storytelling


How to Use the Power of Storytelling

How to Use the Power of Storytelling

“We’re all storytellers. We just don’t call ourselves that, but it’s what we do every day.

For several years scientists and medical researchers believed that people could only get addicted to drugs and alcohol. Then, neuroimaging emerged that allowed them to see blood flow in the brain revealing that humans can be addicted to activities like sex, gambling, food, shopping and well, the power of storytelling.

Thanks to neuroscience we’ve learned more about the power of storytelling in the last 10 years than we’ve ever known before.

We now know which brain chemicals make us pay attention and which make us feel empathy toward another person. Also, we know what triggers those neurochemicals. It’s been proven that stories work, why they work, and we can prove it scientifically.

When your customers read information only, that area of the brain works to decode the meaning. But when you tell a story, everything changes and the brain lights up as if you’re personally experiencing the event.

Telling a story will instantly make your brand more memorable.

So, how can you use the power of Storytelling marketing to gain rapport with your audience and supercharge your engagement? Check out this example to inspire your efforts.

GE: Leveraging storytelling to expand your reach

Beth Comstock, CMO of GE, said, “Behind every person, behind every company, behind everything, is a story of how it got there — and the most relevant stories connect on a personal level.”

The company created advertising focused on the human experience, linking the concept of a childlike imagination to the innovation of GE products.

Check out this clip from their “What My Mom Does at GE” campaign:

The child in the video explains, “My mom makes trains that are friends with trees, a hospital you can hold in your hand, and amazing things that you can print.” It looks at GE’s innovation from the viewpoint of a child, which stirs up emotion and interest from the audience. The video was wildly successful, capturing more than 2 million views to date.

Key takeaway: The trick to using storytelling successfully is to not always talk directly about your products. Instead, use the power of emotion and storytelling to show what those products can do for your audience.

4 Critical Parts of an Amazing Story

There are many layers to telling a story that drives your audience to action. If you leave out an important layer, your story can fail to make sense. The prescription for storytelling starts with 4 critical parts that you can integrate into your next story to instantly make it more engaging and compelling.

1.) Where & When – Clearly stating when and where the story takes place tells the audience if the story is fact or fiction. And, the meaning of context is the setting, so you can’t just leave this part out!

2.) Who is the main character? This is the subject of the story or the hero.

3.) What does the character want? What is the hero trying to achieve?

4.) Who or what is getting in the way? This is the obstacle, the villain or the enemy in the story. Your audience simply won’t like your story without a villain!


This is where you will tell what happened to your main character and most importantly, this is where the villain will battle the hero! Conflicts should arise, problems should occur, and things should get heated. The hero sets in motion an attempt at a solution but fails at first. Always create temporary setbacks. The ups and downs create excitement for your audience along the way.


The result is the final stage of the story. This is where you will explain the correct lesson the audience should have learned and connect back to why you were telling the story in the first place.

So, there you have the basic structure of a compelling business story. Stories have the power to shape our lives and the lives of our listeners. Our personal experience- the stories we’ve lived through- make us who we are today.

Embrace each of your stories as an opportunity to transform, grow and make authentically passionate, deeply meaningful, emotional connections with your audience and watch your business grow.

5 Steps to Better Content

The perfect blog post for my business

5 Steps to Better Content

The questions we are asked the most are ” How do we write the perfect blog post for my business?” Where do we start?” Those are both excellent questions!  Here’s a quick course on how we write killer blog posts for my business.

Business Blogging 101: How to write the perfect blog post for my business

#1 Come Up With Relevant but Flashy Topics

What is important to you and your business? What is it you want to talk about? When brainstorming, think about your business, what you know and how you can help your customers.  Educating and connecting with your customers does these three things:

  • Establishes your business as an expert in the field
  • Helps create trust with potential clients
  • Boosts your SEO, bringing in more organic traffic to your website

#2 There Are No Rules Only Tools

Our goal is to convey your message in a way that makes sense to your readers and has flow,
purpose, and cohesion.  We add exclamation marks, #hashtags, and there is no stopping there.  In fact, by adding those little bits of spice and “you-ness” will make your blog stand out from all the others out there!

We read everything we can and become experts in your field/niche!

#3 We Embrace Your Brands Voice and The Inner Quirks

To us, the best part of the perfect blog post for my business is the connection.  Within minutes of sharing your businesses new blog post, you can be chatting away with potential clients, getting customers feedback, answering questions, and learning what they like and what they don’t like for future blog topics.

We inject your personality into the writing.  We write like you talk.  Ask questions to keep your readers engaged and to encourage conversation.

#4 We Focus On Serving Your Readers

Every post should support the overall goals and purpose of your blog.  We use the 5 w’s when discovering your business blogs purpose.  We take a few moments and go over these with you:

  • WHO you’re writing for
  • WHY you’re writing for
  • WHAT your blog’s purpose is

Once we are clear, we choose to write only content that supports your goals and main purpose

Most importantly, we have fun writing your business blogs.

Interested in working together?  Jump on the waiting list below!

5 Habits of Successful Businesses That Blog

5 Habits of Successful Blogging Businesses

It’s no shock to me that blogging has become a pretty powerful component of marketing for businesses. Blogging is how you form a connection with clients and potential customers; it’s how you tell your brand’s story and blogging is what gives your brand that authentic personal touch.

But the whole marketing aspect of blogging is quite intimidating. It’s more than a few articles posted here and there. In order to get the most out of your blogging efforts, you have to be strategic about your posts, have a plan, and a little bit of time.


Here are the 5 Habits of Successful Businesses That Blog, dispensed by the Marketing Dispensary KC experts:

1.) They listen to their audience.

Marnie, being a comedian, knows that without her audience, she has nothing.     And, businesses that blog know that, without their customers, they have nothing.  We both understand the importance of listening to what our customers want. We pay attention to what our consumers are saying and how they are saying it. Then we take that information and turn it into more powerful content! We take endless notes on what is working and what is not, what gets engagement and what gets ignored. They basically post what their audience likes and stay away from what they don’t like. – Marnie Slater read more about me here.

2.) They utilize the multiple social media platforms.

Every social media platform is different. Depending on the industry, they can choose to focus on a few platforms that will benefit them the most, instead of trying to tackle all of them at once. They take their content and share it out among the platforms to bring interested traffic back to their website (Genius huh!). This will help attract profitable customer action. – Ashley Llorens read more about me here.

3.) They set clear, attainable goals.

In order for a business to meet its goal, they have to have one first. Get specific and detailed, it gives a clear visualization of what matters. Goals will be able to tell if what you are doing is working or not. So, don’t set goals that are too far out of reach. Start your goals small and work your way up! – Kelsey Schepmann read more about me here.

4.) They track and analyze important data.

In order to get insights from their business blogging efforts, they track and analyze mostly all of their information. They break down their goals and pay close attention to the data. If something isn’t working, they adjust it. Data holds the key to your blog’s future. – Destiny Kohlman read more about me here.

5.) They engage and connect with their customers

The whole point of blogging is to connect you with your customers and to be social. Right? Successful business bloggers are building meaningful relationships with their followers, those followers then turn into loving customers. They share amazing content with them, comment on their thoughts and opinions, and ultimately let them know that they are a valued person and not just another customer. – Audrey DiCarlo read more about me here.

If you want to get the most from your business blogging efforts, you have to take the time to develop the best strategic plan.

Business blogging changes every day, but understanding and implementing the habits of business blogging experts will help your efforts be more powerful and more effective, regardless of what they say about algorithm!

No time to write? No problem, the Marketing Dispensary KC has an entire crew ready to dispense SEO ready blogs for your business.

Interested in working together?  Jump on the waiting list below!