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What is a Content Marketing Program?

What is Content Marketing?

A Content marketing program is about engaging your customers by providing them with relevant, valuable, and consistent content.  It’s also a good way to make sure you are getting the best return for the time you invest in your online strategy.

This new marketing practice remains unexplored territory for many organizations and businesses- maybe because it is very easy to become overwhelmed by the many tasks and hours of creative thinking it takes to complete this key marketing component.

Truth be told… content marketing is both an art and a science- requiring a mixture of creativity, constancy, and action.  There are no universal templates for developing a strategy.

How Do I Create A Strategy? 

It all starts by creating your very own content strategy.  Content is the heart of any content marketing program.  You can’t just create good content.  You have to create content that attracts and adds value to your audience.  The content strategy will help you create your story using your business goals and pinpoint your customer’s pain points.

Who Do I Target?

Part of the Content Marketing strategy is creating your buyer personas or the specific audience you will be creating the content for.  A buyer persona enables you to create content that is for someone and not everyone.  These personas will help you create custom content for your potential client according to where they are at in the buyer’s journey.

Once you have defined your content marketing in terms of what ideas and messages you want to communicate and how you are going to differ from your competition, you can start to create your brand’s story and communicate it to the world.

Why is content marketing important to my business?

Well, today’s prospects have an active appetite for some really powerful information. Almost everybody researches a product or service online before they make their final decision to purchase. People want amazing content that helps them make amazing decisions, but they don’t like being sold.

B2b & B2c customers are less responsive to traditional marketing tactics. According to this article, 70% of consumers prefer to learn about companies products/services through articles instead of advertising.  If your business is dispensing content you need a content marketing program.

Please note that we customize a unique program for your company’s budget and needs. Just give us a call at 816-665-0567 or inquire about a price by filling out the form below!

Interested in working together?  Jump on the waiting list below!

Educate The Crowd

Blogging is the perfect way to educate your potential customers.  Creating content that is valuable to the reader will attract repeat visitors (followers) and eventually those visitors will become your best customers.

Make sure your content is answering a question that your potential customer might be asking.

Stumped at what questions your potential customer might be asking? Send out a simple survey, email or call and simply ask some questions, sort the data and BOOM educational, valuable blog content for your readers.

Fuel Your SEO

Having an active business blog fuels your websites SEO in Kansas City.  Search engines love valuable content and take great pride in showing it off!

Moral of the story….  Amazing blog content = High Search Engine Rankings!  And that sounds like a win-win to me!

Check out or Marketing Dispensary KC packages and choose the one that is right for your website’s SEO in Kansas City.

 

What Is Business Blogging Anyways?

A business blog is a special section of a company’s website that is updated regularly and woman-hand-smartphone-desk.jpgprovides helpful information that benefits the reader and validates the company’s expertise and capabilities. It is a way for your business to get in front of the people actually looking for your product/service.

In other words, business blogging is a marketing tactic used by company’s to gain more online visibility.  The more content your website is dispensing into the world of google the easier it will be for your website to rank higher in the search engines.

Google has it’s own little automatic “algorithms” that rank your amazing website!  They send what the like to call “spiders” to check your site for hundreds of signals that determine whether your site is valuable or not (fresh content being one of those BIG signals)!

Need more info?  Click here! 

50 Reasons Why Blogging Is Important For Your Business

The question we get asked the most is if blogging is really worth it.  I always giggle and give the same response.

“Blogging, when done right, will transform your business.  It will change your life.  It will make you an industry leader”.

The predicament is that those words do not mean a thing until a company stops doubting the power of content and just dives right into creating it.

For those 1% willing to do what the other 99% won’t do.  Check out this list of 50 valuable benefits that are ready and available to businesses who are willing to put in the work needed to grow their customer base with blogging.

  1. The more blogs your site has the more time people will spend there.  The more time they spend there, the more likely they will convert to a customer.
  2. Your goal is to obtain customers and achieve a high return on investment, not silly posts that go viral for a minute then fade back into the abundant social media world to never be seen again.
  3. You want to be viewed as an industry leader so your website becomes a place to go for information, education and enlightenment.
  4. Consumers have questions and you have the answers within your blog.  It is as simple as that.
  5. Your consumers will appreciate your honesty and clarity.
  6. You will find out that the experts really have no clue what they are talking about and the rules of social media are different per industry.
  7. Online relationships will become real life friendships.
  8. You are showing your customer you actually care by taking the time to educate them with your blog.
  9. You will end up asking yourself why you waited so long to start a blog.
  10. You will gain more traffic to your website through SEO.  Traffic = Leads!
  11. You get to utilize social media sharing when you write blogs
  12. You are now a part of the solution.
  13. Your email marketing will improve because you get to use all that great content that was created.
  14. You will have a good feel for what your customers like and don’t like.
  15. You get to have conversations, ask questions and form relationships right on your blogs post within the comments.
  16. Writing inspires more writing.
  17. You will start to grow your company’s list which will make for more interactive marketing in the future.
  18. You will add value and become a better teacher to your consumers.
  19. You’ll develop your niche which leads to greater focus, clarity and company vision.
  20. Your prospects will become more qualified instead of weeding through all of the social media garbage to find them.
  21. You will start to depend less on the expensive pay-per-click to get your website out there.  Which is pretty financially freeing!
  22. You will be asked to do some guest blog appearances.  Embrace this!  This is what makes you the industry leader!
  23. Blogging provides a permanent home base to share your company’s story.
  24. It will allow you to capitalize on the potential power Pinterest could have over your business!
  25. 60% of businesses who blog acquire more customers according to a Hubspot survey
  26. Your blog is the heart and soul of all your social media marketing efforts.  Treat it like that!
  27. Blogging gives your company its own roaring voice in your industry.
  28. Blogging is just fun!
  29. A blog keeps you focused on your content marketing strategy.
  30. Builds confident relationships and sales
  31. Helps your business stay on top of the trends.
  32. Blogs are a cost-effective marketing strategy with a great long-term reward.
  33. Give you amazing insite into your audience
  34. Blogging is inspiring.
  35. Helps convert traffic to leads by answering questions with great content.
  36. 81% of consumers trust info and advice from blogs.
  37. 30% of consumers use blogs to confirm their purchase choices.
  38. Blogging helps you gain more inbound links to your website.
  39. It allows you to get on a personal level with your customers and potential customers.
  40. Blogging creates a community of followers around your business.
  41. A blog strengthens and grows your brand.
  42. Blogs promote  public relations.
  43. Blogs build email subscribers.
  44. Everyone is online searching for something!
  45. A blog’s content tells google your business has a quality website.
  46. A blog’s content can help you rank using keywords.
  47. Blogging shows your companies creative side.
  48. A blog brings more qualified leads to your website.
  49. People love an overload of information and education.
  50. Blogging livens up your website and makes it more friendly.

Contact us for more information on how to turn your website into an SEO loving machine!

 

 

Why Your Business Blog Is So Important

Blogging is one of the most valuable tools businesses have to engage with their customers and blogging on a frequent basis is a relatively easy, inexpensive way to enhance your inbound marketing efforts, drive traffic to your website, and attract more perspective customers.

If you are not blogging it is time to step out of the dark ages and give it a try so your business does not get left behind.  Here are some of the MOST IMPORTANT benefits of having a business blog.

  1. SEO Boost – Search Engines like Google, Bing and Yahoo love some fresh content!  What better way to provide content than through a good old blog post!  And when you blog consistently, you give Google and other search engines brand new content to index creating, opportunities to plug into all of those important keywords to increase your visibility on search engine results pages.
  2. Develop Relationships with potential and existing customers – Blogging allows you to connect with your website visitors by allowing comments and feedback. When you respond to your readers comments, you create a rapport with your audience, build trust, and gain valuable insight into what your customers are looking for.shutterstock_320705510.jpg
  3. Establish Your Business as The Industry Leader-You can build trust within your industry by providing valuable, expert information in your blog posts. Over time, you become a “go to” resource for helpful, informative content.
  4. Connect People to Your Brand-Blog posting allows you to show a personal side of your business that perspective and current customers won’t see through your regular marketing method. Blogging gives others a sense of the corporate standards, vision, and personality of your company.
  5. Create Opportunities for Sharing-Every time you blog, you create an opportunity for your audience to share your blog with others. Whether they link to your blog post, tweet it, or email it to others, it’s free marketing and it further validates you as a credible business.

Blogging just makes sense. With minimal effort and expense, you can build credibility, boost search engine rankings, increase website traffic, and build relationships with potential and current customers. This is an opportunity no small

No time to blog? No problem. Our Blog Dispensary team can work with you to create thoughtful, informative posts for your business blog.