Episode #1 | Lifted Naturals, Kansas City

Sylvia Hall with Lifted Naturals

Episode #1 | Lifted Naturals in Kansas City

What do a Certified Life Coach, Author, and a Mood Boosting Probiotic have in common? Sylvia Hall!

She launched her own Probiotic formula, Lifted Naturals in July of 2017 and is getting ready to celebrate her one-year anniversary and the kick off of her new product Mood Boosting Vitamin Blend, as well as her new book “This is Real Life Love Notes to Wake You Up”.

Sylvia, is happy to call Kansas City home for over 10 years now. Her passion is helping people feel better and she’s on a mission to do just that.

She spends most of her time with people who uplift and inspire her, and she has chosen to spend her time with the Purple Couch Collective, April 26th, 2018 @ 7:00 pm.

She will be sharing her astonishing story about how she overcame obstacles, trials and tribulation while building her Lifted Naturals brand. Sylvia Hall with Lifted Naturals

Sylvia dug deep into digestive health and bacterial balance in correlation with other health issues like: mental health, autoimmune issues, etc…

Sylvia’s product is called: Mood Boosting Probiotic and it is beneficial for digestive health, immune health, and enhanced mental health.  

The most important part is that her entire family takes it- including her 6 & 8-year-old.

She is excited to share her story and help balance the bellies of her customer’s, so they can experience “Lifted”!

You can follow Lifted on Facebook and Instagram

You can exclusively find Lifted Naturals on Amazon.

 

How To Write A Great Mission Statement for Your Kansas City Business

How To Write A Great Mission Statement for Your Kansas City Business

How To Write A Great Mission Statement for Your Kansas City Business

Your mission statement should describe your key market and your contribution. It should explain why your product or service is unique, setting out reasons why a prospective client would, or should choose you.

Having a business idea is the easy part; conveying why it should matter to people and why they should pay for it is not as easy as we like to believe. No wonder most Kansas City businesses find writing a mission statement hard.

You don’t need to tie yourself up in knots or overcomplicate things, though. Your mission statement doesn’t need to be long and complex, it’s simply a promise- your statement of intention. It needs to clarify the answers to the following questions:

  • What do you do?
  • What happens because you exist?
As you can see from the examples of mission statements below, a single sentence is often enough to say what you need to say.

TED.com – Spread ideas.

Instagram – To capture and share the world’s moments.

Twitter – Instantly connect people everywhere to what’s most important to them.

Uber – Evolving the way the world moves.

Google – Organize the world’s information and make it universally accessible and useful.

Starbucks – Inspire and nurture the human spirit- one person, one cut and one neighborhood at a time.

Amazon – To be Earth’s most customer-centric company.

Nike – To bring inspiration and innovation to every athlete in the world.

Lego – Inspire and develop the builders of tomorrow.

Facebook – To make the world more open and connected.

After you write your mission statement, it shouldn’t live in a dusty file or long-forgotten. And it shouldn’t be just someone you say. It should be something you live every day, on purpose.

What are you doing right now, today? Why does your business exist? Why does it matter?

Are you actually on a mission, or are you just saying that you are?

What Makes Your Heart Sing?

Kansas City Business - What makes your heart sing

What Makes Your Heart Sing? Storytelling for your Kansas City Business.

Before you learn the craft of storytelling for your Kansas City business and master the specific techniques that will help you inspire the world with your ideas, you must get really clear on what you want people to know about you and your Kansas City business.

Begin the process by asking yourself the right questions. Note how each question below gets progressively more emotional and triggers a very different response. Answer these questions then visit us on our Facebook Group, Click here and share your answers for feedback!

1.) Why did you start a company?

2.) What does your company do?

3.) What are you passionate about?

4.) What makes your heart sing?

The first three questions elicit a factual response. The fourth questions- what makes your heart sing- triggers a story!

Inspiring storytellers are inspired themselves. They are very clear on their motivation, on the passion that drives them, and they enthusiastically share that passion with their audience.

The answer’s to theses questions are the foundation upon which your amazing story and your Kansas City business is built.

 

How to Use the Power of Storytelling

 

How to Use the Power of Storytelling

How to Use the Power of Storytelling

“We’re all storytellers. We just don’t call ourselves that, but it’s what we do every day.

For several years scientists and medical researchers believed that people could only get addicted to drugs and alcohol. Then, neuroimaging emerged that allowed them to see blood flow in the brain revealing that humans can be addicted to activities like sex, gambling, food, shopping and well, the power of storytelling.

Thanks to neuroscience we’ve learned more about the power of storytelling in the last 10 years than we’ve ever known before.

We now know which brain chemicals make us pay attention and which make us feel empathy toward another person. Also, we know what triggers those neurochemicals. It’s been proven that stories work, why they work, and we can prove it scientifically.

When your customers read information only, that area of the brain works to decode the meaning. But when you tell a story, everything changes and the brain lights up as if you’re personally experiencing the event.

Telling a story will instantly make your brand more memorable.

So, how can you use the power of Storytelling marketing to gain rapport with your audience and supercharge your engagement? Check out this example to inspire your efforts.

GE: Leveraging storytelling to expand your reach

Beth Comstock, CMO of GE, said, “Behind every person, behind every company, behind everything, is a story of how it got there — and the most relevant stories connect on a personal level.”

The company created advertising focused on the human experience, linking the concept of a childlike imagination to the innovation of GE products.

Check out this clip from their “What My Mom Does at GE” campaign:

The child in the video explains, “My mom makes trains that are friends with trees, a hospital you can hold in your hand, and amazing things that you can print.” It looks at GE’s innovation from the viewpoint of a child, which stirs up emotion and interest from the audience. The video was wildly successful, capturing more than 2 million views to date.

Key takeaway: The trick to using storytelling successfully is to not always talk directly about your products. Instead, use the power of emotion and storytelling to show what those products can do for your audience.

4 Critical Parts of an Amazing Story

There are many layers to telling a story that drives your audience to action. If you leave out an important layer, your story can fail to make sense. The prescription for storytelling starts with 4 critical parts that you can integrate into your next story to instantly make it more engaging and compelling.

1.) Where & When – Clearly stating when and where the story takes place tells the audience if the story is fact or fiction. And, the meaning of context is the setting, so you can’t just leave this part out!

2.) Who is the main character? This is the subject of the story or the hero.

3.) What does the character want? What is the hero trying to achieve?

4.) Who or what is getting in the way? This is the obstacle, the villain or the enemy in the story. Your audience simply won’t like your story without a villain!

Action

This is where you will tell what happened to your main character and most importantly, this is where the villain will battle the hero! Conflicts should arise, problems should occur, and things should get heated. The hero sets in motion an attempt at a solution but fails at first. Always create temporary setbacks. The ups and downs create excitement for your audience along the way.

Result

The result is the final stage of the story. This is where you will explain the correct lesson the audience should have learned and connect back to why you were telling the story in the first place.

So, there you have the basic structure of a compelling business story. Stories have the power to shape our lives and the lives of our listeners. Our personal experience- the stories we’ve lived through- make us who we are today.

Embrace each of your stories as an opportunity to transform, grow and make authentically passionate, deeply meaningful, emotional connections with your audience and watch your business grow.